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By: Greg Hrinya

Editor, Label & Narrow Web

Gardeners’ special
In many European countries, and particularly in Britain, consumers actively compost their garden waste at home, either in compost bins or compost heaps. Under such conditions, certain compostable materials will not degrade sufficiently. Now Britain’s Innovia has launched a metalized and biodegradable film derived from cellulose which, according to the manufacturer, can be successfully composted in your backyard and will typically break down in just a few weeks.
The new film, suitable for many kinds of packaging and labels, has scooped several prestigious awards for environmentally friendly renewable materials. But will packaging firms pay more for “ecological” films? Such are the pressures from militant “green” campaigners that the answer, at least in Britain, appears to be yes. Gardeners of the world, unite…

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